This poster, located on the outside wall of the Mawaleh South Burger King drive-thru order window, has always intrigued me. Has anyone seen this before? Any immediate reactions to this poster? I thought it was kind of seductive with a woman behind her veil, especially with the wordchoice of “hot and cold affair”. When most people hear the word “affair”, the connection is usually made to adulterous affairs. Doesn’t it seem that the wordchoice alongside the photo of a veiled woman is giving the impression of “forbidden delights” or something like that? Try typing in “hot and cold affair” in any search engine and see what kind of results come back. Am I out in left field here?
What do you think about this Burger King ad?